Our Mission: Style, Quality and Comfort United

Aesthetic Appeal was founded in December 2022 with a clear vision: to unite style and comfort in one unique fitness brand. The idea came about when we were looking for new workout clothes, but couldn't find anything that met our requirements. We noticed that the choice often came down to clothes that focused on either comfort or style - but rarely both. Our mission was therefore to create a brand where style and comfort go hand in hand, so that you never have to compromise on your workout clothes again.

The Journey towards Perfection

During the start-up phase, we conducted a thorough market research. We ordered clothes from several companies to compare materials, comfort and quality. Our research revealed a crucial lack of quality in many of the existing products. We realized that the perfect balance between style and comfort also had to include a high standard of quality. This became the driving force behind the development of our clothes that not only look and feel good, but also exude quality.

A New Standard

After two years of intensive work and extensive research, we proudly present Aesthetic Appeal's first collection of 2024. Our clothing is designed with an uncompromising approach to style, comfort and quality. With Aesthetic Appeal, you no longer have to choose between one or the other - you get it all. We look forward to being a part of your fitness journey and providing you with clothing that looks great, feels comfortable and is built to last. You shouldn't compromise, because neither do we - Every detail has been carefully considered to deliver workout clothing of the absolute highest quality.